The label was founded by Hungarian designer Linda Siető after fashion accessory design studies  at MOME, Budapest and Danmarks Designskole, Copenhagen.  The core of the brand is an experimental approach towards accessories, on a conceptual and technological level as well.

She likes to create objects that are fresh and contemporary, with raw  and intricate details made with care and with an open mind for new technological possibilities. She wishes for her products to give room to their users for stylistic interpretation, through a combination of elegant and edgier elements,surfaces and materials.

The goal is to develop collections that consist of complex pieces that are timeless, instead of bound by seasons/trends.

All projects are ongoing, updated with new pieces frequently. The bags are handmade in Budapest.